On September 25, the Dutch Government launched a competition called “Paint the World Orange” to harvest ideas for the branding Holland project. The initiative seeks to find the best idea to brand the Netherlands internationally and develop a new approach for the international branding of the Netherlands. The goal is to develop innovative marketing concepts, tools and ideas to position the Netherlands as an international hub for creative talent, and a global force in innovation.

A jury, led by designer Marcel Wanders, will select 5 candidates from the initial entries; these will be announced by 3 December 2008 and are asked to further develop their concept. The winner will be announced in the Spring of 2009. A budget of max. Euro 500.000 will be allocated to roll out the concept, and it will be made into an integral part of the Holland Branding Strategy.

For more information and to enter click here.