Comments on: Nigeria’s rebranding is ridiculed by phone theft and amateur logo

By: Uche Nworah

Uche Nworah — Sat, 17 Sep 2011 08:35:13 +0000

Perhaps the writer of this article should have researched a bit more before jumping on the bandwagon of critiquing everything Nigeria, if you had, you would have discovered that the Nigeria rebranding logo was the winning logo in a national open competition in which Nigerians were challenged to create a suitable rebranding logo. The idea behind this was to give the people ownership of the rebranding programme by making them a part of that process. I know this because i was a part of the Nigerian national rebranding committee that managed the process initially. I was also a part of the 3-man technical committee that selected the winning logo. You can also see the logic in this. If we had invited design agencies to pitch, their fees would have probably eaten up the slightly over $1M budget of the entire rebranding programme. Nigerians are not as stupid as you all may think, we may have our issues and challenges but we are working on them.

By: Anorue I Stephen

Anorue I Stephen — Thu, 24 Jun 2010 22:56:54 +0000

You have a nice idea, i agree but not the number of logos you display on air can make a change but you and me. If the president and his vice including those top government officials accept to change today and make this country a better place for all, then Nigeria will be free from ridicule and scorn abroad. But if they don’t change for good, then am sorry “minister” you will achieve nothing positive. Regards. Ansteve.

By: aniekan geoffrey

aniekan geoffrey — Tue, 15 Dec 2009 15:37:05 +0000

truthfully i think nigerians deserve better,bad leadership thought it will help to use the person of the minister of information dora akunyili as a brand to hoodwink nigerians but we are tired of thelip service being paid to this topic of re-branding.
re-branding cant be achived without the youth of the country getting involved.it is more than a cheezy logo.

By: Ifeanyi Ofoegbu

Ifeanyi Ofoegbu — Tue, 23 Jun 2009 13:46:25 +0000

Hello,
Concerning the article about the amateur logo, I believe that when ‘people’ stand for what’s right people begin to raise up one argument or the other.

I totally agree with the Minister where she said that Nigeria can’t wait to solve all of its problems before addressing its image. We as Nigerians can’t continue like this, we just have to support such an initiative whichever way we can.

Those at the top of affairs have not been the only ones to tarnish the image the outside world have about Nigeria, the man on the street one way or the other contributed his quota, so at this point we find ourselves all we need to do is to support what’s going on and stop blaming those in government because there’s no time for that and if we continue that way surely we would get to nowhere.

Thanks,
Ifeanyi O.

By: Joseph Nwadukwe

Joseph Nwadukwe — Fri, 22 May 2009 08:42:54 +0000

Hello,
Having read your article “Nigeria’s rebranding is ridiculed by phone theft and amateur logo”,I completely agree with you that the campaign is a mockery.I see no reason why this campaign should be championed by the same people who dragged the country into the mud.

Also, I believe that a rebranding campaign has more to do with he people.Action is needed not words and logos.I am about to launch a journal that will only be published and distributed at international conferences.There is a cloumn for contributions from ur subscribers and delegates met at each conference we exhibit.I would like to send you an executive summary via attachment if you dont mind.I really new tips on what to do.

Regards,
Joseph N.