Comments on: South Korea’s nation branding: peace corps created and Hallyu explored

By: Nation Branding » South Korea: Update on a country taking nation branding seriously

Tue, 23 Mar 2010 16:37:55 +0000

[...] of today, South Korea has created World Friends Korea, the Korean version of the American Peace Corps. It has also explored ways to make the most out of [...]

By: Nation Branding » South Korea’s non-stop nation branding programme

Nation Branding » South Korea’s non-stop nation branding programme — Tue, 23 Mar 2010 16:31:56 +0000

[...] month passes without news from yet another action within Korea’s nation branding plans. After creating a Peace Corps and exploring the possibilities of Hallyu, the name by which the Korean wave of cultural exports to neighbouring countries in Southeastern [...]

By: Nation Branding » Korea: is it legitimate to make your own nation brands index?

Wed, 23 Sep 2009 18:59:41 +0000

[...] hailed Korea’s handful of nation branding initiatives that go well beyond logo design such as creating a peace corps or exploiting the hallyu wave , but this last move on the Korean part is pretty disappointing. Suspicious or not, the [...]