http://nation-branding.info/2009/09/16/denmark-blows-tourist-branding-with-viral-video/ Everything about Nation Branding and Country Brands Fri, 17 Feb 2012 08:23:56 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://nation-branding.info/2009/09/16/denmark-blows-tourist-branding-with-viral-video/comment-page-1/#comment-1569 Popspot Sun, 29 Nov 2009 10:04:27 +0000 http://www.nation-branding.info/?p=1405#comment-1569 The point everybody should bear in mind when planning a campaign like this one is the objective set to be achieved. In this case, the agency is saying it was a great success because of the views and the cost. But was that its real objective? I guess it was more than that, something like enhance positive awareness or increase the number of young visitors. VisitDenmark claimed they actually wanted to brand Danes. Did they get what they want? Is that the image they wanted to project? If the answers to these questions are positive then they achieved their goals. Otherwise, they didn't. Because simply being popular doesn't mean to have a good reputation. The point everybody should bear in mind when planning a campaign like this one is the objective set to be achieved. In this case, the agency is saying it was a great success because of the views and the cost. But was that its real objective? I guess it was more than that, something like enhance positive awareness or increase the number of young visitors. VisitDenmark claimed they actually wanted to brand Danes. Did they get what they want? Is that the image they wanted to project? If the answers to these questions are positive then they achieved their goals. Otherwise, they didn’t. Because simply being popular doesn’t mean to have a good reputation.

]]> http://nation-branding.info/2009/09/16/denmark-blows-tourist-branding-with-viral-video/comment-page-1/#comment-1294 Nation Branding » Destination marketing via user-generated video contests Sat, 21 Nov 2009 16:19:56 +0000 http://www.nation-branding.info/?p=1405#comment-1294 [...] to use the Web 2.0 potentials to market themselves as destinations. We had a recent example in Denmark’s nation branding viral video, and other countries and regions are following the trend. Eran Ketter, tourism marketing [...] [...] to use the Web 2.0 potentials to market themselves as destinations. We had a recent example in Denmark’s nation branding viral video, and other countries and regions are following the trend. Eran Ketter, tourism marketing [...]

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