New Zealand’s “nation branding” video

New Zealand is one of the world’s most acclaimed nation brands. Most people across the world agree in the ideas associated with New Zealand: wonderful scenery, desirable remoteness (say escape) and friendly locals. The country has positioned itself very succesfully over the years, with the help of stunning videos like this one (oldie, yet nice [...]

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New Zealand is one of the world’s most acclaimed nation brands. Most people across the world agree in the ideas associated with New Zealand: wonderful scenery, desirable remoteness (say escape) and friendly locals. The country has positioned itself very succesfully over the years, with the help of stunning videos like this one (oldie, yet nice to re-watch).

Legend has it that New Zealand was fished from the sea, yet the fact is that New Zealand was the last land mass on earth to be discovered, making New Zealand the youngest country on earth…

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