New book on nation branding

Nation branding bookVia Jack Yan’s blog it comes out that there is a new book on nation branding out there. Nation Branding: Concepts and Country Perspectives, edited by Nishit Kumar and Anil Varma and published by ICFAI Press is, according to Mr. Yan,

a very complete book giving a snapshot of the discipline’s practice in the late 2000s. There are over 20 chapters, with contributions from the authors, and from Simon Anholt, Melissa Aronczyk, myself and others. Unlike others that blend points of view from different authors, Nishit and Anil have tied this book together beautifully. It reads well as a single volume, the information is up to date, and readers should get a very strong overview of the subject area. There’s plenty of academic rigour in the research, but the book does not lose non-academics when it comes to the subject.

So it really looks very interesting – and ok, yes, its true, I contributed one chapter to it (see Chapter 18)!