This is a conversation, or rather an interview, conducted by South African marketing and branding consultant Thebe Ikalafeng. In this interview, he asks nation branding experts Simon Anholt and Wally Olins on nation branding, the branding issues developing countries face, and goes deeper on how South Africa can sketch a nation brand that helps the country position itself as a pivotal force in the Southern hemisphere.
Why brand a nation: a conversation with Simon Anholt and Wally Olins
This is a conversation, or rather an interview, conducted by South African marketing and branding consultant Thebe Ikalafeng. In this interview, he asks nation branding experts Simon Anholt and Wally Olins on nation branding, the branding issues developing countries face, and goes deeper on how South Africa can sketch a nation brand that helps the [...]
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what is the difference between the terms “brand” and “image”? Most people use them as synonyms. Moreover, they understand more the 2nd word.
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[...] 30, 2010 by Andrew Stevens Nation Branding hosts a discussion between Thebe Ikalafeng and branding icons Simon Anholt and Wally Olins on the various challenges [...]
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[...] This post was mentioned on Twitter by Nation Branding, CreativeRoots. CreativeRoots said: RT @_NationBranding: Nation Branding – Why brand a nation: a conversation with Simon Anholt and Wally Olins http://bit.ly/cwckfy [...]
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