Comments on: Nation brands and national brands: making the most of them

By: Estonia uses Skype to brand itself - NATION BRANDING

Estonia uses Skype to brand itself - NATION BRANDING — Mon, 11 Apr 2011 18:58:08 +0000

[...] strengthened through the country’s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of them [...]

By: Top Gear – Mexico episode highlights nation brand’s power - NATION BRANDING

Thu, 10 Feb 2011 20:46:42 +0000

[...] this opinion was (and it certainly was), as a matter of fact there exists a relationship between national brands and country brands. Some people might think it could be oversimplistic, but it is safe to assume that it is mostly [...]

By: Bric brands not taking full advantage of country of origin - NATION BRANDING

Bric brands not taking full advantage of country of origin - NATION BRANDING — Thu, 27 Jan 2011 20:42:43 +0000

[...] seen before that there exists an intimate relationship between national brands and nation brands. By this effect, national attributes are permeated to national brands, and corporate values are [...]

By: Nation Branding » A pocket dictionary of Nation Branding

Nation Branding » A pocket dictionary of Nation Branding — Mon, 26 Jul 2010 12:47:41 +0000

[...] a national brand is Renault. National brands can be used (and are actually used, as we explained on ‘Nation brands and national brands: Making the most of them’) in nation branding to build a nation brand. For instance, Finland uses its national brand Nokia to [...]

By: Grace

Grace — Sun, 21 Mar 2010 18:31:51 +0000

I have to disagree. It is true that some companies don’t want to be linked with the country of origin at the beginning of activity. On the other hand, why those companies with international position like LG and Hundai wouldn’t like to help their country to achieve international fame thanks to company brand? In my opinion such behaviour wouldn’t limit the appeal of their products.

By: Shyam Vasudevan

Shyam Vasudevan — Fri, 05 Feb 2010 15:15:56 +0000

Dear Sir,

The idea is brilliant. But the problem erupts when business brands do not wish to identify with a particular geography. The case of LG and Hyundai are examples. They sell in a large number of countries. They own manufacturing and design facilities in may countries across the world. All the products that they sell under their brand may not be associated with their operations in Korea. If they call themselves distinctly Korean, it will only serve to limit the appeal of their products. This is true of many other companies who are ambitious enough to take their business global. They do not want to hurt customer sentiments in any part of the world. That is probably why they never adhere to disclosing the information on country of origin. In many places, globalisation is a prickly affair even today.