This is a conversation between branding guru Wally Olins and Polish magazine Brief.pl representatives. In the conversation, Wally Olins explains some of the fundamentals of nation branding, the Poland nation brand case and context, the similarities with Spain, the differences between nation branding and commercial branding, and explains “blandly” why the Branding Poland project had to be stopped when the infamous Kaczyski brothers ruled in the country. Worth watching!
Written by Andreas Markessinis
Marketing and branding consultant. Tireless traveler. Nation Branding author and blogger, some say expert too.