Wanna know how the Country Brand Index is made? Shortly after releasing its Country Brand Index 2009, FutureBrand shared a very interesting video showcasing what happens behind the FutureBrand’s curtains. There are interviews with some of the people involved (especially Rina Plapler), casual video recording and in general, an insight on how the Country Brand Index is done from the ones who make it. Really interesting indeed!
Written by Andreas Markessinis
Marketing and branding consultant. Tireless traveler. Nation Branding author and blogger, some say expert too.