- Time for a Japanese luxury car brand (Part I) »
We’ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many industries. But they are not alone. Even brands coming from a country with a strong nation brand such as Japan could use [...]
- Palestinians to embark in nation branding too »
Palestine might not be a country yet, but it’s a nation to most people – which qualifies them to rightfully do some nation branding. And as it turns out by this story on the Financial Times, they’ve just started to create a brand-new Palestinian Institute for Public Diplomacy, which will be charged with Palestine’s nation [...]
- South Korea entering the top-ten most valuable country brands? »
Perhaps no nation has garnered more advances in economy, exports, international standing and culture in the last decade than South Korea. Samsung is now in the same league as Sony, Korean soap operas are very popular across South-East Asia, Hyundai and Kia are now mega-brands, the country has hosted a G20 summit…
But image always lags [...]
- India’s country brand values can help the world »
It’s clear that with such a long history, India has an enormous country brand potential – in tourism, culture, diplomacy, international relations, exports, et cetera. What’s less obvious, and yet more important, is how India can play a relevant role in people’s lifes across the globe. And this is entrenched in one of the main [...]
- Can a nation be rebranded? »
A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be organic. Branding can be deliberate. Branding is malleable to an extent. You can virtually brand anything including products, people and objects.
Nations, too, come branded, sometimes willfully and sometimes by accident. A nation gets a [...]
- India – Brand that country! »
With its impressive performance, Brand India is a recurrent topic on the nation branding field as the rapid changes taking place in the country force old perceptions to be updated and cope with the image of the new India rising. We’ve recently had articles like this one and this one about India’s new image. Now [...]
- Norway to use black metal for nation branding »
I never thought I would write such a story. News being reported on Norwegian media have it that the Norwegian foreign ministry has begun training aspiring diplomats in the Black Metal sub-culture, after foreign service missions noticed a rise in enquiries about the musical genre from around the world.
Now this is a story that touches [...]
- 10 tips to improve South Korea’s image »
As you all are well aware of, South Korea is embarked in a nation branding project that should enhance its image in a few years time.
The country feels a little like the ugly duckling that wants everyone to know it’s really a swan, and it’s investing millions of dollars to upgrade its image so that [...]
- It’s up to corporates to build Brand India »
Most successful brands have something in common. They come from a country, which has a brand image of its own and the products are strongly linked to the image of the country.
Italian cars are associated with qualities of style speed, innovation and design, French perfume is sold on chicness, classiness and style, and Japanese technology [...]
- Japan’s involuntary re-branding »
Japan’s reputation as a safe and efficiently-governed country has been negatively altered since the multiple disasters of March this year, but it would be a myopic mistake to think that things were fine before then. The truth is that Japan’s image has been taking a beating from well before that day when the Earth moved [...]
- ‘Made in Britain’ gets new logo »
As globalization advances and as more and more companies move their production to more salary-competitive countries, it’s harder to tell where does one product some from. Hence the need to clearly mark products made in Cyprus as ‘Made in Cyprus’, products made in Ireland as ‘Made in Ireland’, products made in the Netherlands as ‘Made [...]
- Branding Kenya video »
Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye, who some of you will remember from previous news and updates from Kenya’s project to develop a country brand.
- Video keynote – I feel Slovenia »
We’ve refered to Slovenia’s nation-branding efforts before – and also to the country’s promotional ‘I feel sLOVEnia” tagline as early as in 2007.
In this speech, Valerija Mencej, Head of the Slovenian State Promotion Section explains the strategy behind the tagline:
- Brand new country – South Sudan »
It’s official now. Throw your atlases to the bin – they’re useless now. A new country’s born today. It’s provisionally called South Sudan, which will be the baby country’s name while a better, proper name is found (to have a look at the South Sudan’s naming issue, you can read this previous story: Naming a [...]
- Wally Olins on BRIC countries’ brand potential »
In January 2011 I wrote a short essay on how Bric countries were not taking full advantage of their country of origin. In there I argued that Brazil, China and India could build larger, more powerful brands by using nationality more, and that the world was ready for that. This is an excerpt from that [...]
- The messenger is the message »
There’s a famous adage by Marshall McLuhan most of you will know – ‘The medium is the message’, which means that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
Today I’m going to coin another one – ‘The messenger is [...]
- Nicolas Papadopoulos’ remarks on nation branding »
One of the most knowledgeable academic experts in nation branding and the country of origin effect, Nicolas Papadopoulos, answered some questions in a recent interview – this is his remarks on the nation branding field:
What must a successful branding campaign entail to not only develop a local economy, but also help sustain it?
Long-term commitment. Many [...]
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- Andreas Markessinis: Lukas, look at the URL (the page’s address) to find out the publishing date
- FRIdahLAND: or, just wrap your dungeons-turned-governmental offices with VODFONE logos and brand Ghana as SELL OUT
- FRIdahLAND: I think it’s narrow minded and lacking in leadership to simply fall in line with and within the...
- Lukas: you’ve got some great articles here, but where are the publishing dates?
- Thomas: The author has very little understanding of branding. He makes the common mistake of saying branding but...