Lately we’ve had a handful of news coming from Africa. We’ve seen how some African countries have embarked in nation branding projects to prompt outer people to change their images of them. Among these countries you can count Kenya, Ghana, Botswana and South Africa. The following is a video interview with Mathias Akotia, the chief executive officer at Brand Ghana office, which a few weeks ago celebrated a nation brand identity summit in Ghana’s capital city Accra.
Written by Andreas Markessinis
Marketing and branding consultant. Tireless traveler. Nation Branding author and blogger, some say expert too.