No doubt, Wally Olins is one of the world’s most experienced and influential nation branding experts. He has worked with many countries including Portugal and Poland, but with the latter he’s gone through his ups and downs. He paused his nation branding work for Poland because of political reasons, but also because of cultural misunderstandings, it seems.
These problems haven’t prevented Olins to mantain a relationship with Poland. On November 2010, Wally Olins was invited to a conference at the Polish chamber of commerce in Krakow. In this interview, Grzegorz Kiszluk, chief editor of Polish business portal Brief.pl, asks Wally Olins a few questions about nation branding and Poland.
And here’s a short speech by Wally Olins at the press conference: