Nobody knows where your country is? Your country is usually mixed up with another one? People have no idea how the character of your country’s people really is? People can’t even tell 3 famous things from your country? No worries, just read through these 12 recipes to put your country on the [...]
Wolff Olins on Brand America
Is America still the ‘New World’, or is it aging and another, fresher ‘New World’ is emerging on the other side of the Pacific? Are the values of America still alive? Does America still live up to the American spirit? Do US immigration officers deliver the real ‘Brand America’ to foreigners? Do embassies abroad convey [...]
Branding Taiwan through gastrodiplomacy
For the global gourmand, Taiwan has a reputation as a premier foodie paradise. Ask anyone who has been to the island, and the first words that come out are related to its gastronomic treats. The culinary treasures and pleasures of Ihla Formosa are experienced in the vast array of goodies to be sampled at its [...]
A weird nation branding story
One of the most curious and successful nation branding efforts was that of the Polish plumber, who came into life in 2004 in France. Before the European Constitution referendum in May 2005, heated debates started in France about the newly joined countries. The ‘Polish plumber’, a persona created by French anti-constitution campaigners, emerged as the [...]
Botswana wants a new nation brand
On a recent essay published some weeks ago titled Aid: The Double-Edged Blade, country branding expert Simon Anholt wrote that eminently good, humane initiatives like charity and foreign aid, while done with the noblest intentions, usually harm a country’s image to the extent of branding it as poor, hopeless, unable and disgraced (hence the need [...]
Wally Olins on nation branding
No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India.
On a national level, Wally Olins has helped the governments of Poland, Spain, [...]
Branding Is Key For Countries
A country’s ‘brand’ matters whether it is an advanced or developing economy. Successful countries identify their image and key products, and prioritize the appropriate policies to strengthen such attributes. This is a more obvious requirement in some sectors, such as tourism, where countries develop hospitality industries and infrastructure such as convenient airport facilities. However, such [...]
How the new Brand Australia logo may apply
On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics.
The logo, as we explained, symbolises the country’s growth and expansion. “It embraces the best [...]
Australia launches new ‘Brand Australia’ concept
First of all, let’s do some recap. On July 2009 we reported that several relevant voices in the Australian business space were demanding a Brand Australia Council to refresh the country’s international image and extend the already positive image Australia had on tourist aspects to the other dimensions of the country’s nation brand.
On September 2009, [...]
A pocket dictionary of Nation Branding
Even if its roots are as old as the existence of nations, Nation Branding as a discipline on its own is young and is only now being shaped into a mature and solid body. Considering its youthfulness, it’s only normal that everyone has their own perspective and have their own definitions, but this is is [...]
