Branding the Nenets region

We continue to look North. Some weeks ago we imagined how a country sitting around the Arctic Sea would be like if ruled by Tyler Brûlé (the Nippon-Nordic Confederation) and now we look at a region which could enter the…

Branding conference to be held in Belgrade

The 7th International Brand Conference “Branding regions and cities – foreign direct investments, export growth and tourism development” is going to be held on 10 June 2011 in Belgrade, Serbia. This year’s edition is particularly interesting to Nation-Branding’s audience since…

Country logos

A nice collection of country logos. I wonder if there’s really a need to make it clear, but just in case, please notice: this is a collection of country logos, this is NOT nation branding.

Estonia uses Skype to brand itself

Back in 2009, we used Estonia and Skype as an example of how a nation brand can be strengthened through the country’s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of…

Interview with Nation Brands Index representative

The BrandingKorea.org website, which is an independent publication that monitors and discusses the strategies, activities and challenges related to the promotion of the Korean destination, has published a worth-reading interview with Xiaoyan Zhao, Senior Vice President and Director of the…

Redrawing Europe’s country map

This is an old story, yet an interesting one. According to the Economist, the European map is outdated and illogical. Here’s how it should look: And here’s the rationale: People who find their neighbours tiresome can move to another neighbourhood,…