Branding Belarus

Belarus has tried re-casting itself on a few occasions for the last two decades, but its nation brand image is still today haunted by stereotypes of Soviet flavour.  It’s time for a rebrand. Most people thought of former Byelorussia as…

Du bist Deutschland

Du bist Deutschland (German for “You are Germany”) was a famous campaign designed to enhance positive, optimistic thinking and a better national feeling in Germany, which since the re-unification had undergone a notable economic and social crisis. These are some…

Sloganeering in nation branding

Stolen from www.whisperbrand.com: We found this country slogan analysis performed by the Wall Street Journal. From Incredible India to Uniquely Singapore, each of these place brands make the often repeated mistake in believing that cheerleading is branding. An approach of…