Welcome to Costazzurra!

As we mentioned in our last post, the new issue of the Monocle magazine is devoted to nation branding. One of the main stories in this issue is about Costazzurra (or Costazzurria) , an imagined country born after a succession…

Re-branding Slovenia

Six designers have been asked by travelling magazine Condé Nast Traveler to “rebrand” graphically a country of their choice for the magazine’s September issue. Pentagram’s Paula Scher has chosen Slovenia, a country most people has no idea of where it…

Branding Belarus

Belarus has tried re-casting itself on a few occasions for the last two decades, but its nation brand image is still today haunted by stereotypes of Soviet flavour.  It’s time for a rebrand. Most people thought of former Byelorussia as…