Brand Qatar – To B or not to be?

In today’s increasingly global marketplace, where plethora of choice and successful mass production have resulted in thousands of advertising messages bombarding us every day, it is interesting to note the rise of the brand. As a measure of quality, consistency…

Korea’s urge to look better

As most of you known, South Korea is embarked on an ambitious nation-branding project. While the country is almost leading the way by incorporating many good tactics and strategies, it’s also true that the programe has a darker side –…

Repackaging Brand Ukraine

We’ve written about Ukraine’s nation branding issues before, but all efforts to bolster nation’s poor international image risk being undermined by widening political credibility gap, writes Kateryna Zarembo. Ever since independence Ukraine has struggled with a poor international image. Despite…

Lithuania launches country branding perfume

We’ve reported about Lithuania’s nation branding issues before. Some proposed the idea of changing Lithuania’s country name back in 2008, London-based Saffron Consultants were hired to develop a strategy for Lithuania’s brand in 2009, and we reported on how that…

China: Rebranding 101

Even if you’ve been living under a rock, chances are you have heard about China’s impressive economic growth and its continuing rise as an important global player. A few weeks ago, the Senate Foreign Relations Committee released an informative report…

What’s in a nation brand?

Countries like Canada and New Zealand would benefit from a global branding strategy, writes Daryl Copeland. Yesterday evening I was in Gore, a smallish town of about 10,000 way down near the bottom of the South Island of New Zealand….

Brand Bulgaria conference held

Bulgaria is one of those countries that emerged to the world after the fall of the Iron Curtain, but that hasn’t made itself an identifiable image yet. The country is now thinking about what’s Bulgaria image now, how it has…

Brand India: Future of Change

As India asserts itself within the ever-evolving global power dynamic, India is having a vibrant discussion about public diplomacy and nation-branding, and how to engage in channels of public diplomacy as a means to project its emergence. One such platform…