The 2009-updated version of the Nation Brands Index hit the news this week, but unfortunately Greece is not counted in the 50 countries considered. It’s a real pity, because it would be very interesting to look at how Greece’s national image has changed over the December 2008 riots and the summer wildfires – two news [...]

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The people at the Greek International Communication Policy Forum, which last week published an interesting interview with country branding expert Keith Dinnie, are doing a great job and this week they have interviewed another reputated country brands expert, Nicolas Papadopoulos, the Greek-Canadian professor of Marketing and International Business at Carleton University in Ottawa, Canada.
The interview [...]

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The Greek International Communication Policy Forum has interviewed nation branding expert Keith Dinnie on occasion of his visit to Athens, where he was to deliver a keynote presentation called “Nation branding and country image: Opportunities and limitations of a media-centric approach” at the Athens Institute for Education and Research.
You are the editor of “Nation Branding [...]

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Here are Greece’s new tourism print ads for the 2009 campaign (via Daily Frappé):

Thanks to Daily Frappé for sharing them!

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The results of the Country Brands Index 2008, the report tailored by FutureBrand about the power of country brands, has brought somewhat disappointing results for Brand Greece. While in 2006 Greece was considered the 5th country brand and in 2007 Greece was considered the 9th most powerful country brand, in 2008 the country’s rankings have [...]

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