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	<title>Branding Greece &#187; Blog</title>
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	<description>Positioning Greece in the international marketplace</description>
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		<title>&quot;Mamma Mia&quot; will brand Greece more than ads</title>
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		<pubDate>Thu, 29 Nov 2007 22:01:53 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
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Think of Borat and Kazakhstan. Movies have a huge impact on how the world sees the nations. If Hollywood chooses one country in a shadowed light, rest assure that country&#8217;s image will be harmed. The opposite is also true. Countries can use the power of cinemascope to portray themselves, to show their beauties, way of [...]]]></description>
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