The people at the Greek International Communication Policy Forum, which last week published an interesting interview with country branding expert Keith Dinnie, are doing a great job and this week they have interviewed another reputated country brands expert, Nicolas Papadopoulos, the Greek-Canadian professor of Marketing and International Business at Carleton University in Ottawa, Canada.
The interview [...]

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According to a new series of reports issued by EastWest Communications, Greece has the 26th best nation brand in the world.
The report is based upon the tone of the mention every UNO country gets every time in leading world media. With algorithms, EastWest can analyze whether the mention’s tone is positive or negative. According to [...]

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According to data released today by FutureBrand’s panel Country Brand Index 2007, Greece is the 9th most powerful country brand. While this is an impressive position, the fact is that Greece has lost appeal. In last year’s survey, as I mentioned in this previous post about Greece’s 2006 country brand ranking, Greece ranked 5th. As [...]

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As regular observers of the Anholt Nation Brands Index know, they usually include a ‘guest country’ in each quarterly survey. Finally my dream has come true and Greece appears as guest nation at the Q2 2007 NBI. This is the article from the Anholt Nation Brands Index – Q2 Report, 2007 – Special Report [...]

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Panos Livadas has published at the Greek Secretariat General of Communication a very interesting article that seems to illustrate that interest in national branding is rising among the Greek state officials:
Given that images trigger perceptions and perceptions help shape decisions, states place great emphasis on building and projecting attractive images of themselves. Especially in today’s [...]

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