Greece ranked 5th for overall country branding according to the second annual Country Brand Index 2006 (CBI). The Index was released in London at the World Trade Market, an annual exhibition held for the global travel trade. This is the official release text:
The CBI identifies countries as “brands” and emerging global travel trends in terms [...]

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Greece is a “safe destination”, a “modern European Country” that organised “technically excellent” Olympic Games with a “human dimension”.
This is the new “Greek identity” that emerges after the successful hosting of the Games, as perceived by citizens in five major countries (USA, UK, Spain, Germany, France) and reflected in the results of a large public [...]

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According to Josh McCall’s article publihed on PR Week, Greece’s brand has gained a lot from her Olympic dialogue with the rest of the world:
Something amazing happened on August 13, when, at the opening ceremonies of the 2004 Olympics, Athens 2004 president Gianna Angelopoulos-Daskalaki welcomed the world to the Greek capital, declaring to a live [...]

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Andrew Apostolou has contributed a very interesting article on how Greece is increasingly caring for the image it has overseas:
For the first time in its modern history, Greece has embarked on a systematic effort to understand how the country is viewed abroad.The results are not pretty. Now the government is planning to spend $4 [...]

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The Greek magazine Odyssey features an article on Greece’s brand image titled “Culture, the 2004 Olympic Games and Greece’s brand image”:
As 2004 approaches, Greeks are preparing for a once-in-a-lifetime opportunity to showcase their culture and country to the world. The image projected during the Olympic Games will stay with the world for decades. But [...]

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