Canada should redirect attention from the beauty of its nature to the beauty of its Six Cs – read on to find out what they are. With the G8 and G20 meetings about to begin, the attention of the international media will inevitably, if fleetingly, focus on Canada. What kind of impression might be conveyed? Which of [...]
12 recipes for the country branding cookbook
Nobody knows where your country is? Your country is usually mixed up with another one? People have no idea how the character of your country’s people really is? People can’t even tell 3 famous things from your country? No worries, just read through these 12 recipes to put your country on the [...]
Branding Taiwan through gastrodiplomacy
For the global gourmand, Taiwan has a reputation as a premier foodie paradise. Ask anyone who has been to the island, and the first words that come out are related to its gastronomic treats. The culinary treasures and pleasures of Ihla Formosa are experienced in the vast array of goodies to be sampled at its [...]
Botswana wants a new nation brand
On a recent essay published some weeks ago titled Aid: The Double-Edged Blade, country branding expert Simon Anholt wrote that eminently good, humane initiatives like charity and foreign aid, while done with the noblest intentions, usually harm a country’s image to the extent of branding it as poor, hopeless, unable and disgraced (hence the need [...]
Branding Is Key For Countries
A country’s ‘brand’ matters whether it is an advanced or developing economy. Successful countries identify their image and key products, and prioritize the appropriate policies to strengthen such attributes. This is a more obvious requirement in some sectors, such as tourism, where countries develop hospitality industries and infrastructure such as convenient airport facilities. However, such [...]
Australia launches new ‘Brand Australia’ concept
First of all, let’s do some recap. On July 2009 we reported that several relevant voices in the Australian business space were demanding a Brand Australia Council to refresh the country’s international image and extend the already positive image Australia had on tourist aspects to the other dimensions of the country’s nation brand.
On September 2009, [...]
National football teams and country brands
The world is staring at the World Cup at South Africa, and what a wonderful nation branding scenario it is! Through their national teams, all qualifying countries enjoy a rare media exposure, as it’s one of the very few occasions more than half of the world looks at the same place at the same time. [...]
Brand Ireland is as good as gold
Ireland is on the spotlight lately from a nation branding perspective, and not only because of its beautiful green fields and good beer. The country has gone financial turbulences in the last months, and the country is in a process of re-thinking itself. This is a process other countries like Greece, Iceland and Dubai, which [...]
An update on Kenya’s nation branding program
It’s been a while since we last reported on Kenya’s national branding program. Now we’ve got two news related to this African country’s efforts. First one is that Kenyan regions, and not only the country, are being branded too, and some remarks made by Yvonne Johnston concerning the Branding Kenya initiative
Brand Kenya Board has [...]
Ireland to launch website to reinforce its nation brand
Ireland will launch a national website that aims to promote the country’s by accumulating existing information and resources and amalgamating it at one location, as an exercise of nation branding.
At a seminar in Dublin on May 26th, 2010, where the concept was officially unveiled, it was announced that the portal would be a funnel for [...]
