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	<title>Nation Branding &#187; Articles &amp; Features</title>
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	<description>Everything about Nation Branding and Country Brands</description>
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		<title>Time for a Japanese luxury car brand (Part I)</title>
		<link>http://nation-branding.info/2011/07/27/time-for-japanese-luxury-car-brand-part-1/</link>
		<comments>http://nation-branding.info/2011/07/27/time-for-japanese-luxury-car-brand-part-1/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 21:39:19 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3393</guid>
		<description><![CDATA[We&#8217;ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many industries. But they are not alone. Even brands coming from a country with a strong nation brand such as Japan could use [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Palestinians to embark in nation branding too</title>
		<link>http://nation-branding.info/2011/07/20/palestine-nation-branding/</link>
		<comments>http://nation-branding.info/2011/07/20/palestine-nation-branding/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 21:52:04 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3576</guid>
		<description><![CDATA[Palestine might not be a country yet, but it&#8217;s a nation to most people &#8211; which qualifies them to rightfully do some nation branding. And as it turns out by this story on the Financial Times, they&#8217;ve just started to create a brand-new Palestinian Institute for Public Diplomacy, which will be charged with Palestine&#8217;s nation [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>South Korea entering the top-ten most valuable country brands?</title>
		<link>http://nation-branding.info/2011/07/13/south-korea-entering-the-top-ten-most-valuable-country-brands/</link>
		<comments>http://nation-branding.info/2011/07/13/south-korea-entering-the-top-ten-most-valuable-country-brands/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 21:56:30 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3554</guid>
		<description><![CDATA[Perhaps no nation has garnered more advances in economy, exports, international standing and culture in the last decade than South Korea. Samsung is now in the same league as Sony, Korean soap operas are very popular across South-East Asia, Hyundai and Kia are now mega-brands, the country has hosted a G20 summit&#8230; But image always [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/07/13/south-korea-entering-the-top-ten-most-valuable-country-brands/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>India&#8217;s country brand values can help the world</title>
		<link>http://nation-branding.info/2011/07/06/india-country-brand-values-help-world/</link>
		<comments>http://nation-branding.info/2011/07/06/india-country-brand-values-help-world/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 09:35:47 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[nation branding]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3493</guid>
		<description><![CDATA[It&#8217;s clear that with such a long history, India has an enormous country brand potential &#8211; in tourism, culture, diplomacy, international relations, exports, et cetera. What&#8217;s less obvious, and yet more important, is how India can play a relevant role in people&#8217;s lifes across the globe. And this is entrenched in one of the main [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Can a nation be rebranded?</title>
		<link>http://nation-branding.info/2011/06/29/can-a-nation-be-rebranded/</link>
		<comments>http://nation-branding.info/2011/06/29/can-a-nation-be-rebranded/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 08:57:49 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[nation branding]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3517</guid>
		<description><![CDATA[A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be organic. Branding can be deliberate. Branding is malleable to an extent. You can virtually brand anything including products, people and objects. Nations, too, come branded, sometimes willfully and sometimes by accident. A nation gets a brand identity based on [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/06/29/can-a-nation-be-rebranded/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>India &#8211; Brand that country!</title>
		<link>http://nation-branding.info/2011/06/22/india-brand-that-country/</link>
		<comments>http://nation-branding.info/2011/06/22/india-brand-that-country/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 21:05:35 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[nation branding]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3489</guid>
		<description><![CDATA[With its impressive performance, Brand India is a recurrent topic on the nation branding field as the rapid changes taking place in the country force old perceptions to be updated and cope with the image of the new India rising. We&#8217;ve recently had articles like this one and this one about India&#8217;s new image. Now [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Norway to use black metal for nation branding</title>
		<link>http://nation-branding.info/2011/06/15/norway-to-use-black-metal-for-nation-branding/</link>
		<comments>http://nation-branding.info/2011/06/15/norway-to-use-black-metal-for-nation-branding/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 21:55:51 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas]]></category>
		<category><![CDATA[black metal]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[norway]]></category>
		<category><![CDATA[public diplomacy]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3475</guid>
		<description><![CDATA[I never thought I would write such a story. News being reported on Norwegian media have it that the Norwegian foreign ministry has begun training aspiring diplomats in the Black Metal sub-culture, after foreign service missions noticed a rise in enquiries about the musical genre from around the world. Now this is a story that [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/06/15/norway-to-use-black-metal-for-nation-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 tips to improve South Korea&#8217;s image</title>
		<link>http://nation-branding.info/2011/06/08/10-tips-improve-south-korea-image/</link>
		<comments>http://nation-branding.info/2011/06/08/10-tips-improve-south-korea-image/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 21:58:44 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[national image]]></category>
		<category><![CDATA[simon anholt]]></category>
		<category><![CDATA[sou]]></category>
		<category><![CDATA[south korea]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3389</guid>
		<description><![CDATA[As you all are well aware of, South Korea is embarked in a nation branding project that should enhance its image in a few years time. The country feels a little like the ugly duckling that wants everyone to know it&#8217;s really a swan, and it&#8217;s investing millions of dollars to upgrade its image so [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/06/08/10-tips-improve-south-korea-image/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s up to corporates to build Brand India</title>
		<link>http://nation-branding.info/2011/06/01/corporates-to-build-brand-india/</link>
		<comments>http://nation-branding.info/2011/06/01/corporates-to-build-brand-india/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 21:52:09 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[corporations]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3458</guid>
		<description><![CDATA[Most successful brands have something in common. They come from a country, which has a brand image of its own and the products are strongly linked to the image of the country. Italian cars are associated with qualities of style speed, innovation and design, French perfume is sold on chicness, classiness and style, and Japanese [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/06/01/corporates-to-build-brand-india/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Japan’s involuntary re-branding</title>
		<link>http://nation-branding.info/2011/05/25/japan-involuntary-re-branding/</link>
		<comments>http://nation-branding.info/2011/05/25/japan-involuntary-re-branding/#comments</comments>
		<pubDate>Wed, 25 May 2011 17:48:35 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[earthquake]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3431</guid>
		<description><![CDATA[Japan’s reputation as a safe and efficiently-governed country has been negatively altered since the multiple disasters of March this year, but it would be a myopic mistake to think that things were fine before then. The truth is that Japan’s image has been taking a beating from well before that day when the Earth moved [...]]]></description>
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		<slash:comments>0</slash:comments>
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