Israel’s image in the world

Larry Defner has written extensively about Israel’s image in the world at this page: Nobody and nothing in the world has an army of advocates, defenders, PR people, marketers, spin-meisters and image-polishers like Israel has. This army isn’t made up…

Du bist Deutschland

Du bist Deutschland (German for “You are Germany”) was a famous campaign designed to enhance positive, optimistic thinking and a better national feeling in Germany, which since the re-unification had undergone a notable economic and social crisis. These are some…

Brand India

An extensive special feature has been published here about India’s nation branding: Think India. Now think the future. When we think about the India which will be, we see glorious times ahead, a golden age in the making. However, to…

Branding Jamaica

A legacy article on Brand Jamaica taken from here: A number of current issues seem to suggest that Jamaica needs a clear definition of what kind of country it is, what it stands for, and where it is going. But…

Branding Belgium

Belgium’s brand image is undergoing trouble because of inter-ethnic tensions between the Flemish and the Walloons, hence the need of re-packing the nation as one and re-brand it. But, not surprisingly, branding such a weakened state entity is far from…

Simon Anholt on Brand Egypt

At Business Today there’s a very interesting interview with Simon Anholt about Brand Egypt: How does a nation benefit from branding itself? Branding a country is very different from branding a product, because it’s not simply a matter of conceptualizing…

Re-branding Serbia

A good article about re-branding Serbia has appeared at Invest-in-Serbia.com: Rebranding Serbia: A Hobby Shortly to Become a Full-Time Job?!   Living in Western Europe as a person of Serbian origin leaves a lot to be desired. The reactions one…

Wally Olins on Brand Mauritius

An old interview in which the reknown branding expert Wally Olins answered some questions about Mauritius’ nation brand: Interviewer: After some initial resistance, today more and more countries are turning to branding as an effective way to make their voices…