An interesting feature has appeared in The Wall Street Journal about weighting independence and big-firm advantages in anyone’s professional career. The fact that makes it relevant to Nation-Branding.info is that the man taken as study case is David Lightle, a…
Category: Indepth Articles & Features
Explore this section to find out indepth articles and features, some of them exclusive, about nation branding.
China’s brand
This newspaper has published an interesting article on China’s brand: When they think of China, many people around the world associate it with cultural heritage and, unsurprisingly to some, sport. Tourism, exports and investment are other aspects the country is…