Explore this section to find out indepth articles and features, most of them exclusive, about nation branding.
At Business Today there’s a very interesting interview with Simon Anholt about Brand Egypt: How does a nation benefit from branding itself? Branding a country is very different from branding a product, because it’s not simply a matter of conceptualizing…
A good article about re-branding Serbia has appeared at Invest-in-Serbia.com: Rebranding Serbia: A Hobby Shortly to Become a Full-Time Job?! Living in Western Europe as a person of Serbian origin leaves a lot to be desired. The reactions one…
An old interview in which the reknown branding expert Wally Olins answered some questions about Mauritius’ nation brand: Interviewer: After some initial resistance, today more and more countries are turning to branding as an effective way to make their voices…
An interesting feature has appeared in The Wall Street Journal about weighting independence and big-firm advantages in anyone’s professional career. The fact that makes it relevant to Nation-Branding.info is that the man taken as study case is David Lightle, a…
This newspaper has published an interesting article on China’s brand: When they think of China, many people around the world associate it with cultural heritage and, unsurprisingly to some, sport. Tourism, exports and investment are other aspects the country is…
