Explore this section to find out indepth articles and features, most of them exclusive, about nation branding.
It’s November and it’s time for the annual Country Brand Index to be released, as we announced on our Early Results from the 2010 Country Brand Index post. This index is a yearly study made by FutureBrand, a global brand consulting firm, and is based upon a global quantitative research study with 3,400 international business…
In mid October we reported about the release of the 2010 Nation Brands Index. Information about the survey results was scarcer than in previous editions, yet substantial details were known across a number of print and online media news. The Nation Brands Index is certainly not a survey for public consumption, but a tool for…
The Finnish Foreign Ministry’s press release, according to which former Nokia CEO Jorma Ollila was to start work on creating a country brand for Finland, took many by surprise in September 2008. According to the press release, Minister for Foreign Affairs Alexander Stubb had set up a high-level delegation to develop a national brand for Finland….
As one could easily guess, World Expos are a wonderful playground for nation branding. In these fairs you can find most countries in the world, and also find out how they want to portray themselves to the rest of the world. In other words, how they brand themselves. It’s like an (expensive) beauty contest for…
A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained in in 2009 after Obama’s election. There are minor changes in this year’s edition of…
In January 2005, the government of the Isle of Man, a tiny island in the middle of the Irish Sea (between Ireland and the UK mainland), appointed nation branding agency Acanchi to raise the island’s profile by developing a country brand. A long list of possible consulting companies were drawn up and the opportunity was…
A plan to create a ‘Made in France’ label to emphasize the Frenchness of products has been met with mixed reactions from business people, ConnexionFrance reports. The idea, being pushed by former Overseas Minister Yves Jégo, was labelled “xenophobic” by one businessman, while others said it was ecological or good for the image of their…
At Nation-Branding we’re not very fond of the ‘nation branding’ kind which consists only of a graphic design work for a country. We prefer the policy-making approach (which does not mean it can include, among other things, a graphic design work nevertheless). However, we can appreciate when we see one graphic brand work that it’s…
A nation branding summit was celebrated earlier this month in Accra, Ghana, in order to discuss a unified nation brand image for the country. The meeting was held by the Brand Ghana Office, which was created in September 2009 to manage a nation branding programme for Ghana, and brought together about 300 participants from government…
The relationship between President Obama and Brand America’s revival is not new – we’ve touched the issue on several occasions since Brand America skyrocketed in the 2009 edition of the Nation Brands Index, the first annual Anholt/GfK country brand report since Obama’s election. In this piece, U2 leader Bono gives his insights on how Obama’s…
Canada should redirect attention from the beauty of its nature to the beauty of its Six Cs – read on to find out what they are. With the G8 and G20 meetings about to begin, the attention of the international media will inevitably, if fleetingly, focus on Canada. What kind of impression might be conveyed? Which of…
This is an interview published 03 June 2010 with Nobels Colloquia winner Simon Anholt on the concept of “nation branding”, and the impact the World Cup could have on South Africa. The interview was conducted by Dr Sean Carey. Dr Carey is Research Fellow at the Centre for Research on Nationalism, Ethnicity and Multiculturalism (CRONEM)…
