Is America still the ‘New World’, or is it aging and another, fresher ‘New World’ is emerging on the other side of the Pacific? Are the values of America still alive? Does America still live up to the American spirit? Do US immigration officers deliver the real ‘Brand America’ to foreigners? Do embassies abroad convey [...]
A weird nation branding story
One of the most curious and successful nation branding efforts was that of the Polish plumber, who came into life in 2004 in France. Before the European Constitution referendum in May 2005, heated debates started in France about the newly joined countries. The ‘Polish plumber’, a persona created by French anti-constitution campaigners, emerged as the [...]
Wally Olins on nation branding
No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government of Bengal, India.
On a national level, Wally Olins has helped the governments of Poland, Spain, [...]
How the new Brand Australia logo may apply
On Wednesday we informed about the new ‘Brand Australia’ nation branding concept. As part of the initiative, a new logo has been introduced to brand all things the country wants to tag as ‘Australian’ to convey the country’s new image tactics.
The logo, as we explained, symbolises the country’s growth and expansion. “It embraces the best [...]
A pocket dictionary of Nation Branding
Even if its roots are as old as the existence of nations, Nation Branding as a discipline on its own is young and is only now being shaped into a mature and solid body. Considering its youthfulness, it’s only normal that everyone has their own perspective and have their own definitions, but this is is [...]
Is this a viral video for Slovenia’s promotion?
Is this a viral video for Slovenia’s nation branding? If not, it should! It has everything it needs: it’s fresh, it’s natural, it’s fun and it tells a genuine story about Slovenia and Slovenians.
See for yourself:
So, there you have it. This video says something about Slovenians: that they are young, that they are internationally-minded, that [...]
The Expo 2010 Shanghai as a nation branding tool
International Expos and World Fairs have traditionally been instances for countries to ‘brand’ themselves – to introduce themselves and to tell a story about themselves, not only for the host country but also for guest nations.
The USC Center on Public Diplomacy at the Annenberg School’s research team in Shanghai has launched a very interesting project [...]
Videos of Simon Anholt’s keynote in Ireland
Last week we reported about the initiative Ireland was taking to gain some control of its national image, its country brand. One of the attendees at the conference was Simon Anholt, who delivered this keynote to the Irish audience:
Part 1:
Part 2:
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My comments on how the public debt crisis harms Spain’s nation brand
I was recently contacted by a Spanish journalist for my comments on a story she was writing on how the public debt crisis and the austerity wave was affecting Spain’s reputation in the world. I’ve sort out some of the comments I did:
Could the Greek crisis also impact Spain?
Yes, Spain could see its nation brand [...]
Another kind of nation branding
This is nation branding too: a map showing what countries are the best at something (click to enlarge):
Courtesy of Information is Beautiful
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