A mission for Finland

In 2030, Finland will be the world’s problem-solver, the report of the Country Brand Delegation states in its final report. Our practical and forthright approach to dealing with challenges offers Finland an excellent opportunity to earn distinction, for instance, in…

An issue of national identity

Siegel+Gale, the NYC-based branding firm, has issued an interesting, yet short, article on country branding. On “An issue of national identity”, the author tackles how we relate to our country and our neighbours. The issue of national identity cropped up again last week at…

Branding Kenya video

Last week we looked at a video about Slovenia’s nation-branding efforts. Now it’s the turn for yet another keynote from the Berlin International Congress held earlier this year. It’s now Mary Kimonye, who some of you will remember from previous…

Video keynote – I feel Slovenia

We’ve refered to Slovenia’s nation-branding efforts before – and also to the country’s promotional ‘I feel sLOVEnia” tagline as early as in 2007. In this speech, Valerija Mencej, Head of the Slovenian State Promotion Section explains the strategy behind the…

The messenger is the message

There’s a famous adage by Marshall McLuhan most of you will know – ‘The medium is the message’, which means that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences…

The Ripple Effect of Country Branding

Daniel Florian, associate director at the Berlin-based public affairs consultancy Dimap Communications, mentions a study by the Social Science Research Center Berlin (WZB) whose conclusions are pretty interesting: A study by the renowned Social Science Research Center Berlin (WZB) found…

Survey on Brand Japan published

Following the March 11 disaster, Interbrand conducted a survey to understand changes in the way “Brand Japan” is perceived overseas. The survey looked at changes in perceptions about Japan before and after the disaster among consumers in the United States,…

Branding the Nenets region

We continue to look North. Some weeks ago we imagined how a country sitting around the Arctic Sea would be like if ruled by Tyler Brûlé (the Nippon-Nordic Confederation) and now we look at a region which could enter the…