Branding Finland

Some excerpts from this document, related to Finland’s branding: Finland is recognised as one of the world’s most competitive economies with high standard of living and well being. Finland is a success story which is attractive to the world, but…

BrandingGreece.com redesigned

The BrandingGreece.com website, the sole reference concerning the practice and theory of branding Greece, has been entirely re-designed. The new look sports serif, greater fonts (more suitable for larger displays) and better contrast for better readability. The redesign is not just…

Swiss-made

Swiss graphic designer Julian Bittiner explores in and this article and this booklet the idiosincracies of the Swiss Made label. One of the most interesting paragraphs: “Seemingly more than any other flag, the Swiss flag, or rather, the symbol that…

Re-branding Slovenia

Six designers have been asked by travelling magazine Condé Nast Traveler to “rebrand” graphically a country of their choice for the magazine’s September issue. Pentagram’s Paula Scher has chosen Slovenia, a country most people has no idea of where it…