Korea’s urge to look better

As most of you known, South Korea is embarked on an ambitious nation-branding project. While the country is almost leading the way by incorporating many good tactics and strategies, it’s also true that the programe has a darker side –…

Estonia uses Skype to brand itself

Back in 2009, we used Estonia and Skype as an example of how a nation brand can be strengthened through the country’s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of…

Interview with Nation Brands Index representative

The BrandingKorea.org website, which is an independent publication that monitors and discusses the strategies, activities and challenges related to the promotion of the Korean destination, has published a worth-reading interview with Xiaoyan Zhao, Senior Vice President and Director of the…

Redrawing Europe’s country map

This is an old story, yet an interesting one. According to the Economist, the European map is outdated and illogical. Here’s how it should look: And here’s the rationale: People who find their neighbours tiresome can move to another neighbourhood,…

Branding Bulgaria conference

We’ve featured Bulgaria’s efforts to re-brand itself in the past, as when Bulgaria looked for its nation brand symbols back in 2008. Now, a nation-branding conference is to be held in Sofia, Bulgaria, next Tuesday March 1st. The event will…