This is not exactly a specific nation-branding issue, but still a pretty relevant story for anyone in the nation branding field. The thing is that Clotaire Rapaille, the French-born American marketing whiz, has been sacked after his enrollment with Québec’s re-branding program was considered ‘a failure’, in the words of Québec’s mayor.
Régis Labeaume, the mayor, had [...]
Clotaire Rapaille – a place branding ‘guru’ sacked
10 things Greece should do
Greece’s nation brand image is suffering badly from the Greek government’s debt crisis, and the country has to do something about it urgently. To improve its nation brand, Greece could and should some of these 10 things:
First of all, say ‘Thank you’ to Europe. All decent citizens say so when they’re helped by their neighbours. Greece [...]
FutureBrand on Brand Australia
A good video on how FutureBrand interpreted the optimistic vitality that imbues Australians and turned it into an irrepressible desire for potential tourists to visit the country:
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5 country branding articles by Landor
On its website, brand consulting and design firm Landor has the typical portfolio with all the stuff the company has done and so on. But hidden among the website’s showcase of images, news and updates, there are 5 little gems – five country branding related articles. Here they are:
Country Branding Is More Than Just a [...]
Country Brand Index: behind the scenes
Wanna know how the Country Brand Index is made? Shortly after releasing its Country Brand Index 2009, FutureBrand shared a very interesting video showcasing what happens behind the FutureBrand’s curtains. There are interviews with some of the people involved (especially Rina Plapler), casual video recording and in general, an insight on how the Country Brand [...]
Scotland publishes Nation Brands Index report
The government of Scotland has published on its website an extensive summary report on the country’s performance in the current Nation Brands Index 2009. As stated in its webpage, the Scottish government looks to assess efforts to “improve people’s perceptions, attitudes and awareness of Scotland’s reputation”, and for this reason it uses the Anholt-GfK Roper [...]
3 things that make nation branding difficult
Nation branding is very different from commercial branding. It’s much more complicated and it’s much harder to manage. In fact you can hardly manage it… You can half-manage it. Some of the issues are similar to corporate branding, but there are 3 things that make nation branding particularly difficult, as Wally Olins explains:
1. You can’t [...]
The Slovenia brand book
In late 2009 an article was published titled “Branding Slovenia”. Even if it was just a nation branding experiment, it shed some light on Slovenia’s brand image and how the half-Alpine, half-Adriatic country was trying to manage its reputation. Some weeks later, we had Maja Konecnik as guest writer, sharing her opinion on the Slovenian [...]
Update on South Korea’s nation branding project
It’s been about two months since we last reported about South Korea’s nation branding project, so it’s time to make an update. South Korea’s nation branding project is a high-speed train and things occur on a monthly basis. Since its inception in January 2009, the Presidential Council on Nation Branding is operating as a watchtower [...]
Great CNBC story on nation branding
“If countries were cars, which would be the fastest, the safest and the sexiest? The answers are no accident. Nations are increasingly calling on advertising agencies to rebrand them as they have done other big business”, writes journalist Jo Bowman. She has written such a good story for CNBC magazine on the field of nation [...]
