New Zealand is one of the world’s most acclaimed nation brands. Most people across the world agree in the ideas associated with New Zealand: wonderful scenery, desirable remoteness (say escape) and friendly locals. The country has positioned itself very succesfully over the years, with the help of stunning videos like this one (oldie, yet nice [...]
5 ways to measure nation branding
As the theory and practice of nation branding revolves on intangibles (perception, reputation, image), sometimes it appears very hard to measure a nation brand or a nation branding effort. True, it ain’t easy and you can’t pretend to have perfect accuracy, but there are some ways available.
Specialized indexes. The most obvious one is ranking in [...]
Keith Dinnie presentation on nation branding
Publishing house Henry Stewart has released a very interesting presentation by nation branding expert Keith Dinnie. As most people into the field know, Mr. Dinnie is Associate Professor of Business at Temple University, Japan, and is the author of the world’s first academic textbook on nation branding, Nation Branding – Concepts, Issues, Practice.
In this spoken word [...]
Chile’s nation brand – mind the gap
Think about Chile and if you’re just like most people, you’ll think about a narrow strip of land in South America where there was the infamous Pinochet dictatorship and little else. Probably it’s a poor Latin American country with lots of barefoot indigenous children on the streets, like in Ecuador or Guatemala.
The reality is pretty [...]
Country Brand Index 2009 interview
A few days ago, the Chinatravelbranding blog interviewed Tim Riches, CEO Singapore, Growth Officer Asia Pacific at FutureBrand Australia. As all of you know, FutureBrand is the branding firm behind the highly popular Country Brand Index 2009, which was released earlier this month. In the interview, Riches discussed about the Country Brand Index’s background and [...]
Destination marketing via user-generated video contests
This is certainly not a nation branding specific blog post, but it is a relevant one as it shows countries are beginning to use the Web 2.0 potentials to market themselves as destinations. We had a recent example in Denmark’s nation branding viral video, and other countries and regions are following the trend. Eran Ketter, tourism marketing [...]
Nation-Branding.info upgraded!
Some of you have reported some problems when navigating this website this weekend. The reason is that over this weekend we have been moving to a new, larger and faster web server. In the last months we have been constantly surpassing all data transfer limits, and it was time for a big hardware upgrade. The [...]
Country Brand Index 2009 released
FutureBrand and Weber Shandwick yesterday released the new edition of the well-known Country Brand Index, undisputedly the most respected country brands index together with the Nation Brands Index. This year’s report has been pretty special for me as I (Nation-Branding.info editor Andreas Markessinis) had the honour to be elected as one of the world’s 40 country branding [...]
Kosovo introduces “nation branding” ad video
About 9 months after announcing that Saatchi & Saatchi had been elected to “nation brand” Kosovo, the Kosovar government has just introduced the video made for its advertising campaign (let us not call it “nation branding” yet, please).
The film focuses on the collective spirit of the youth of Kosovo in building their new country – [...]
Updates on Brand Ghana initiative
At a nation branding seminar in Accra on September 28th, 2009, some updates on Ghana’s new nation branding project emerged. The CEO of the newly created Brand Ghana office, Mathias Akotia, said he is in the process of setting up the structures of the office, adding that “we will be recruiting very good quality and young [...]
