Branding Bulgaria conference

We’ve featured Bulgaria’s efforts to re-brand itself in the past, as when Bulgaria looked for its nation brand symbols back in 2008. Now, a nation-branding conference is to be held in Sofia, Bulgaria, next Tuesday March 1st. The event will…

Do brands create nations?

Brands create nations, according to a study published by global branding consultancy Interbrand in collaboration with the Swiss business magazine Bilanz. An analysis of the rankings of the Best Global Brands over the past ten years shows that the USA…

Simon Anholt on Brand Sweden

In early July 2010, nation brands expert Simon Anholt was invited to the city of Visby, on the Swedish island of Gotland. He was invited by the Council for the Promotion of Sweden, which includes Sweden’s Ministry for Foreign Affairs,…