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	<title>Nation Branding</title>
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	<description>Everything about Nation Branding and Country Brands</description>
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		<title>&#8216;Made in Britain&#8217; gets new logo</title>
		<link>http://nation-branding.info/2011/07/30/made-in-britain-gets-new-logo/</link>
		<comments>http://nation-branding.info/2011/07/30/made-in-britain-gets-new-logo/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 18:14:30 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3590</guid>
		<description><![CDATA[As globalization advances and as more and more companies move their production to more salary-competitive countries, it&#8217;s harder to tell where does one product some from. Hence the need to clearly mark products made in Cyprus as &#8216;Made in Cyprus&#8217;, products made in Ireland as &#8216;Made in Ireland&#8217;, products made in the Netherlands as &#8216;Made [...]]]></description>
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		<title>Time for a Japanese luxury car brand (Part I)</title>
		<link>http://nation-branding.info/2011/07/27/time-for-japanese-luxury-car-brand-part-1/</link>
		<comments>http://nation-branding.info/2011/07/27/time-for-japanese-luxury-car-brand-part-1/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 21:39:19 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3393</guid>
		<description><![CDATA[We&#8217;ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many industries. But they are not alone. Even brands coming from a country with a strong nation brand such as Japan could use [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branding Kenya video</title>
		<link>http://nation-branding.info/2011/07/23/branding-kenya-video/</link>
		<comments>http://nation-branding.info/2011/07/23/branding-kenya-video/#comments</comments>
		<pubDate>Sat, 23 Jul 2011 05:24:45 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3566</guid>
		<description><![CDATA[Last week we looked at a video about Slovenia&#8217;s nation-branding efforts. Now it&#8217;s the turn for yet another keynote from the Berlin International Congress held earlier this year. It&#8217;s now Mary Kimonye, who some of you will remember from previous news and updates from Kenya&#8217;s project to develop a country brand.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Palestinians to embark in nation branding too</title>
		<link>http://nation-branding.info/2011/07/20/palestine-nation-branding/</link>
		<comments>http://nation-branding.info/2011/07/20/palestine-nation-branding/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 21:52:04 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3576</guid>
		<description><![CDATA[Palestine might not be a country yet, but it&#8217;s a nation to most people &#8211; which qualifies them to rightfully do some nation branding. And as it turns out by this story on the Financial Times, they&#8217;ve just started to create a brand-new Palestinian Institute for Public Diplomacy, which will be charged with Palestine&#8217;s nation [...]]]></description>
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		<title>Video keynote &#8211; I feel Slovenia</title>
		<link>http://nation-branding.info/2011/07/16/video-keynote-i-feel-slovenia/</link>
		<comments>http://nation-branding.info/2011/07/16/video-keynote-i-feel-slovenia/#comments</comments>
		<pubDate>Sat, 16 Jul 2011 21:06:23 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3563</guid>
		<description><![CDATA[We&#8217;ve refered to Slovenia&#8217;s nation-branding efforts before &#8211; and also to the country&#8217;s promotional &#8216;I feel sLOVEnia&#8221; tagline as early as in 2007. In this speech, Valerija Mencej, Head of the Slovenian State Promotion Section explains the strategy behind the tagline:]]></description>
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		<slash:comments>1</slash:comments>
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		<title>South Korea entering the top-ten most valuable country brands?</title>
		<link>http://nation-branding.info/2011/07/13/south-korea-entering-the-top-ten-most-valuable-country-brands/</link>
		<comments>http://nation-branding.info/2011/07/13/south-korea-entering-the-top-ten-most-valuable-country-brands/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 21:56:30 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3554</guid>
		<description><![CDATA[Perhaps no nation has garnered more advances in economy, exports, international standing and culture in the last decade than South Korea. Samsung is now in the same league as Sony, Korean soap operas are very popular across South-East Asia, Hyundai and Kia are now mega-brands, the country has hosted a G20 summit&#8230; But image always [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Brand new country &#8211; South Sudan</title>
		<link>http://nation-branding.info/2011/07/09/brand-new-country-south-sudan/</link>
		<comments>http://nation-branding.info/2011/07/09/brand-new-country-south-sudan/#comments</comments>
		<pubDate>Sat, 09 Jul 2011 21:29:38 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[nation]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[south sudan]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3139</guid>
		<description><![CDATA[It&#8217;s official now. Throw your atlases to the bin &#8211; they&#8217;re useless now. A new country&#8217;s born today. It&#8217;s provisionally called South Sudan, which will be the baby country&#8217;s name while a better, proper name is found (to have a look at the South Sudan&#8217;s naming issue, you can read this previous story: Naming a [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>India&#8217;s country brand values can help the world</title>
		<link>http://nation-branding.info/2011/07/06/india-country-brand-values-help-world/</link>
		<comments>http://nation-branding.info/2011/07/06/india-country-brand-values-help-world/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 09:35:47 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[nation branding]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3493</guid>
		<description><![CDATA[It&#8217;s clear that with such a long history, India has an enormous country brand potential &#8211; in tourism, culture, diplomacy, international relations, exports, et cetera. What&#8217;s less obvious, and yet more important, is how India can play a relevant role in people&#8217;s lifes across the globe. And this is entrenched in one of the main [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Wally Olins on BRIC countries&#8217; brand potential</title>
		<link>http://nation-branding.info/2011/07/02/wally-olins-bric-countries-brand-potential/</link>
		<comments>http://nation-branding.info/2011/07/02/wally-olins-bric-countries-brand-potential/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 09:20:09 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[bric]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[russia]]></category>
		<category><![CDATA[wally olins]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3521</guid>
		<description><![CDATA[In January 2011 I wrote a short essay on how Bric countries were not taking full advantage of their country of origin. In there I argued that Brazil, China and India could build larger, more powerful brands by using nationality more, and that the world was ready for that. This is an excerpt from that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Can a nation be rebranded?</title>
		<link>http://nation-branding.info/2011/06/29/can-a-nation-be-rebranded/</link>
		<comments>http://nation-branding.info/2011/06/29/can-a-nation-be-rebranded/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 08:57:49 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[nation branding]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3517</guid>
		<description><![CDATA[A brand is a mental blueprint for consumers. Virtually anything can be branded. Branding can be organic. Branding can be deliberate. Branding is malleable to an extent. You can virtually brand anything including products, people and objects. Nations, too, come branded, sometimes willfully and sometimes by accident. A nation gets a brand identity based on [...]]]></description>
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		<slash:comments>4</slash:comments>
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