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	<title>Nation Branding</title>
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	<description>Everything about Nation Branding and Country Brands</description>
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		<title>Branding Ukraine</title>
		<link>http://nation-branding.info/2010/03/10/branding-ukraine/</link>
		<comments>http://nation-branding.info/2010/03/10/branding-ukraine/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:02:33 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1835</guid>
		<description><![CDATA[There is one country south of Russia with a dire need of re-branding. This country has nearly 50 million people in it and is roughly as big as France, but the country has little influence, little attractions, lttle fame, little everything.
That country is Ukraine. To complicate things more, of the few things known about Ukraine, [...]]]></description>
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		<title>FutureBrand&#8217;s nation branding video marathon</title>
		<link>http://nation-branding.info/2010/03/06/futurebrand-nation-branding-video-marathon/</link>
		<comments>http://nation-branding.info/2010/03/06/futurebrand-nation-branding-video-marathon/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 21:56:02 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1870</guid>
		<description><![CDATA[Following the release of their Country Brand Index, the study&#8217;s authors FutureBrand uploaded several videos in which Tim Riches, Chief Growth Officer, Asia Pacific at FutureBrand, reviews the nation brand rankings of 5 Asian-Pacific countries: Australia, China, Indonesia, Japan and Singapore. Maybe a bit late, but here they are:
About Brand Australia at the Country Brand [...]]]></description>
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		<item>
		<title>Brand China reels from lost trust</title>
		<link>http://nation-branding.info/2010/03/03/brand-china-reels/</link>
		<comments>http://nation-branding.info/2010/03/03/brand-china-reels/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 21:53:58 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1922</guid>
		<description><![CDATA[This is an oldie &#8211; an &#8220;old&#8221; 2008 article first published on Singapore&#8217;s The Business Times. It was written by Joseph Baladi, CEO at BrandAsian, shortly after the staging of the Olympics in Beijing, China. Even if somewhat old, some of the points being made in this article around Brand China specifically are still worth [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wally Olins on his Branding Poland project</title>
		<link>http://nation-branding.info/2010/02/27/wally-olins-branding-poland-project/</link>
		<comments>http://nation-branding.info/2010/02/27/wally-olins-branding-poland-project/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 19:52:49 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1830</guid>
		<description><![CDATA[This is a conversation between branding guru Wally Olins and Polish magazine Brief.pl representatives. In the conversation, Wally Olins explains some of the fundamentals of nation branding, the Poland nation brand case and context, the similarities with Spain, the differences between nation branding and commercial branding, and explains &#8220;blandly&#8221; why the Branding Poland project had [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Israel should integrate conflict and adversity, says advisor</title>
		<link>http://nation-branding.info/2010/02/24/brand-israel/</link>
		<comments>http://nation-branding.info/2010/02/24/brand-israel/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 21:56:34 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1893</guid>
		<description><![CDATA[If ever there was a daunting nation branding challenge, that would be Israel. We have spoken about Israel&#8217;s nation brand before: the country is notorious for being at the very end of the tail in most national perception rankings. At the 2009 EastWest&#8217;s global nation brands perception index, Israel was 192 out of 200, behind [...]]]></description>
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		<title>&#8220;Branding&#8221; Liechtenstein</title>
		<link>http://nation-branding.info/2010/02/20/branding-liechtenstein/</link>
		<comments>http://nation-branding.info/2010/02/20/branding-liechtenstein/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 09:35:11 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1819</guid>
		<description><![CDATA[Liechtenstein is a tiny central European country between Switzerland and Austria, whose mainstay is banking. Back in 2000, the OECD put the country on a blacklist due to suspicions about money-laundering and these news impacted on the country&#8217;s good name. Liechtenstein&#8217;s increasingly known reputation as a tax haven was starting to limit its future prospects, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What is nation branding, Brand Ghana CEO writes</title>
		<link>http://nation-branding.info/2010/02/17/what-is-nation-branding-brand-ghana-ceo-writes/</link>
		<comments>http://nation-branding.info/2010/02/17/what-is-nation-branding-brand-ghana-ceo-writes/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 10:22:55 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1902</guid>
		<description><![CDATA[Some days ago we published a blog post at which we listed 10 things nation branding isn&#8217;t. Now we have the opportunity to define nation branding by the what it is and not by what it isn&#8217;t. That&#8217;s because Mathias Akotia, the newly-appointed Chief Executive Officer at the newly-founded Brand Ghana Office, has written an [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Greece&#8217;s image into the storm</title>
		<link>http://nation-branding.info/2010/02/13/greeces-image-into-the-storm/</link>
		<comments>http://nation-branding.info/2010/02/13/greeces-image-into-the-storm/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 13:09:12 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1906</guid>
		<description><![CDATA[Like Iceland, Dubai, Latvia and a few others before, the relatively small country of Greece has been on the eye of an economic storm recently. Its economy has been put in doubt, its stats have been questioned, and the nation as a whole has been given a cold shower of realism and humility.
Greece is facing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New insights on Finland&#8217;s country branding program</title>
		<link>http://nation-branding.info/2010/02/10/finland-country-branding-program/</link>
		<comments>http://nation-branding.info/2010/02/10/finland-country-branding-program/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 21:41:21 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Articles & Features]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1841</guid>
		<description><![CDATA[Some 80 guests and friends of Finland gathered on a sunny October 14th afternoon at Dutch Zoetermeer to hear a panel discussion about the theme “Finland Country Branding”. The purpose of the event was to raise awareness about the ongoing country branding project in Finland and create discussion around the theme among the Finnish-minded business [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 things nation branding ain&#8217;t</title>
		<link>http://nation-branding.info/2010/02/06/10-things-nation-branding-aint/</link>
		<comments>http://nation-branding.info/2010/02/06/10-things-nation-branding-aint/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 21:55:00 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=1813</guid>
		<description><![CDATA[Nation branding is many things and could be defined in many different ways, but nation branding certainly ain&#8217;t the following:

It ain&#8217;t just about tourism. Nation branding is about developing an identity encompassing tourism but also FDI, public diplomacy, exports, culture, sports, migrants, international relations&#8230;
It ain&#8217;t just a logo. One colorful and sexy logo with no [...]]]></description>
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		<slash:comments>2</slash:comments>
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