The Ripple Effect of Country Branding

Daniel Florian, associate director at the Berlin-based public affairs consultancy Dimap Communications, mentions a study by the Social Science Research Center Berlin (WZB) whose conclusions are pretty interesting: A study by the renowned Social Science Research Center Berlin (WZB) found…

Survey on Brand Japan published

Following the March 11 disaster, Interbrand conducted a survey to understand changes in the way “Brand Japan” is perceived overseas. The survey looked at changes in perceptions about Japan before and after the disaster among consumers in the United States,…

Japan’s involuntary re-branding

Japan’s reputation as a safe and efficiently-governed country has been negatively altered since the multiple disasters of March this year, but it would be a myopic mistake to think that things were fine before then. The truth is that Japan’s…

Branding the Nenets region

We continue to look North. Some weeks ago we imagined how a country sitting around the Arctic Sea would be like if ruled by Tyler Brûlé (the Nippon-Nordic Confederation) and now we look at a region which could enter the…

Brand Qatar – To B or not to be?

In today’s increasingly global marketplace, where plethora of choice and successful mass production have resulted in thousands of advertising messages bombarding us every day, it is interesting to note the rise of the brand. As a measure of quality, consistency…

Branding conference to be held in Belgrade

The 7th International Brand Conference “Branding regions and cities – foreign direct investments, export growth and tourism development” is going to be held on 10 June 2011 in Belgrade, Serbia. This year’s edition is particularly interesting to Nation-Branding’s audience since…

Country logos

A nice collection of country logos. I wonder if there’s really a need to make it clear, but just in case, please notice: this is a collection of country logos, this is NOT nation branding.