Simon Anholt on Brand Korea

A couple of weeks ago Korean president announced a plan for branding Korea. Now, the Korea Times newspaper has published an interview with Simon Anholt, in which he gives his opinion about this project: By Kang Hyun-kyung, Staff Reporter South…

Simon Anholt on Russia’s image

Simon Anholt has shared a few insights on Russia’s nation brand. According to him, one of the main problems for Russia’s nation brand is a very low number of “informal ambassadors” around the world, such as famous consumer brands or international…

Simon Anholt’s blog

Famous thinker and speaker Simon Anholt has launched a new blog at simonanholt.blogspot.com. This will be a precious space to learn off the most revered guru on nation branding (or competitive identity, as he now prefers to say) in the…

Simon Anholt on Brand Egypt

At Business Today there’s a very interesting interview with Simon Anholt about Brand Egypt: How does a nation benefit from branding itself? Branding a country is very different from branding a product, because it’s not simply a matter of conceptualizing…

India – Brand that country!

With its impressive performance, Brand India is a recurrent topic on the nation branding field as the rapid changes taking place in the country force old perceptions to be updated and cope with the image of the new India rising….