Branding Belarus

Belarus has tried re-casting itself on a few occasions for the last two decades, but its nation brand image is still today haunted by stereotypes of Soviet flavour.  It’s time for a rebrand. Most people thought of former Byelorussia as…

Branding Cyprus

Nicholas Karides, the director of Ampersand, writes about Branding Cyprus: At the end of Marcos Baghdatis’ defeat at the Gerry Weber Open final in Germany earlier this month, the organisers brought out a small unappetising cake to celebrate the Cypriot’s tennis…

Branding Poland

An old (from 2002) yet interesting article about some of the aspects Poland approached in its nation branding effort (source here): Hitting on the idea of the kite was ”like finding gold in the street,” Szymon Gutkowski says. Gutkowski is…