Branding Belgium

Belgium’s brand image is undergoing trouble because of inter-ethnic tensions between the Flemish and the Walloons, hence the need of re-packing the nation as one and re-brand it. But, not surprisingly, branding such a weakened state entity is far from easy, as Dafydd ab Iago notes in this article: The Belgian dilemma is that of…

Wally Olins on nation branding and Brand Poland

Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the article: For most of the twentieth century nationalism was the property of extreme right-wing political movements,…

Simon Anholt on Brand Egypt

At Business Today there’s a very interesting interview with Simon Anholt about Brand Egypt: How does a nation benefit from branding itself? Branding a country is very different from branding a product, because it’s not simply a matter of conceptualizing an image, then creating a marketing strategy and ad campaign. In my opinion, that would…

Re-branding Serbia

A good article about re-branding Serbia has appeared at Invest-in-Serbia.com: Rebranding Serbia: A Hobby Shortly to Become a Full-Time Job?!   Living in Western Europe as a person of Serbian origin leaves a lot to be desired. The reactions one experiences on a daily basis, when the word ‘Serbia’ or ‘Serbian’ is uttered, vary from…

Wally Olins on Brand Mauritius

An old interview in which the reknown branding expert Wally Olins answered some questions about Mauritius’ nation brand: Interviewer: After some initial resistance, today more and more countries are turning to branding as an effective way to make their voices heard on the the global marketplace. You have personally been pioneering Nation Branding for the…

Nation branding expert weights pros and cons of freelancing

An interesting feature has appeared in The Wall Street Journal about weighting independence and big-firm advantages in anyone’s professional career. The fact that makes it relevant to Nation-Branding.info is that the man taken as study case is David Lightle, a renown country branding advisor who works as a freelancer. David Lightle – Weighing Independence And…

China’s brand

This newspaper has published an interesting article on China’s brand: When they think of China, many people around the world associate it with cultural heritage and, unsurprisingly to some, sport. Tourism, exports and investment are other aspects the country is closely identified with. These are the results of the latest national branding index released yesterday…