Country Brand Index 2009 interview

A few days ago, the Chinatravelbranding blog interviewed Tim Riches, CEO Singapore, Growth Officer Asia Pacific at FutureBrand Australia. As all of you know, FutureBrand is the branding firm behind the highly popular Country Brand Index 2009, which was released…

Country Brand Index 2009 released

FutureBrand and Weber Shandwick yesterday released the new edition of the well-known Country Brand Index, undisputedly the most respected country brands index together with the Nation Brands Index. This year’s report has been pretty special for me as I (Nation-Branding.info editor Andreas…

Nation Brands Index 2009

The long-awaited Nation Brands Index 2009, one of the cornerstones of nation branding and one of the most relevant tools to measure the nature and power of a nation brand, has just been released. The index, which surveys people from…