Switzerland at the Nation Brands Index 2009

Switzerland is widely admired for its system of government, but is not perceived as having offered much to the world in terms of culture.? These were two of the findings of last year’s edition of the Nation Brands Index, which put Switzerland in eighth position overall – three places lower than in the same study…

Country Brand Index 2009 interview

A few days ago, the Chinatravelbranding blog interviewed Tim Riches, CEO Singapore, Growth Officer Asia Pacific at FutureBrand Australia. As all of you know, FutureBrand is the branding firm behind the highly popular Country Brand Index 2009, which was released earlier this month. In the interview, Riches discussed about the Country Brand Index’s background and methodology,…

Country Brand Index 2009 released!

Branding agency FutureBrand, together with PR agency Weber Shandwick, released this week the new edition of their long-awaited Country Brand Index. We covered the launch of this popular report on our last blog post, Country Brand Index 2009 released, but now it’s time to have a closer look at the results. Here are the results for…

Country Brand Index 2009 released

FutureBrand and Weber Shandwick yesterday released the new edition of the well-known Country Brand Index, undisputedly the most respected country brands index together with the Nation Brands Index. This year’s report has been pretty special for me as I (Nation-Branding.info editor Andreas Markessinis) had the honour to be elected as one of the world’s 40 country branding…

Nation Brands Index 2009: an analysis

Last Wednesday October 7, 2009, we informed about the Nation Brands Index 2009. The clear news was the stunning rise of the US nation brand and Barack Obama’s effect on Brand America. As we focused mainly on this unprecedented phenomenon, we left aside a more indepth analysis of this year’s Index as a whole, and…

Nation Brands Index 2009

The long-awaited Nation Brands Index 2009, one of the cornerstones of nation branding and one of the most relevant tools to measure the nature and power of a nation brand, has just been released. The index, which surveys people from across 20 major developed and developing countries about their image of 50 countries, has revealed…