Interview with Brand Ghana’s CEO

Lately we’ve had a handful of news coming from Africa. We’ve seen how some African countries have embarked in nation branding projects to prompt outer people to change their images of them. Among these countries you can count Kenya, Ghana,…

Re-branding Africa

Brand Africa continues to be a dismal one. Images of poverty and conflict continue to dominate the perceptions of people around the world, particularly in the West. Africa is still seen as a charity case waiting for salvation from outside…