Re-branding Africa

Brand Africa continues to be a dismal one. Images of poverty and conflict continue to dominate the perceptions of people around the world, particularly in the West. Africa is still seen as a charity case waiting for salvation from outside…

Updates on Brand Ghana initiative

At a nation branding seminar in Accra on September 28th, 2009, some updates on Ghana’s new nation branding project emerged. The CEO of the newly created Brand Ghana office, Mathias Akotia, said he is in the process of setting up the…