Wolff Olins on Brand America

Is America still the ‘New World’, or is it aging and another, fresher ‘New World’ is emerging on the other side of the Pacific? Are the values of America still alive? Does America still live up to the American spirit?…

Obama re-brands America

For years, many of those who follow the nation brands phenomenon have bemoaned the loss of American credibility and subsequent brand strength in the world. There were many symptoms of Brand America’s power loss: Gitmo, Abu Ghraib, Axis of Evil,…

Rebrand America, says Paula Scher

World-famous designer Paula Scher has written an essay on America’s symbols on Monocle magazine. In it Scher prompts Americans, among other things, to get rid of the ‘America’ name (since when US citizens refer to themselves as ‘Americans’ exclude Canadians,…