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	<title>Nation Branding &#187; andreas markessinis</title>
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	<link>http://nation-branding.info</link>
	<description>Everything about Nation Branding and Country Brands</description>
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		<title>Time for a Japanese luxury car brand (Part I)</title>
		<link>http://nation-branding.info/2011/07/27/time-for-japanese-luxury-car-brand-part-1/</link>
		<comments>http://nation-branding.info/2011/07/27/time-for-japanese-luxury-car-brand-part-1/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 21:39:19 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3393</guid>
		<description><![CDATA[We&#8217;ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many industries. But they are not alone. Even brands coming from a country with a strong nation brand such as Japan could use [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/07/27/time-for-japanese-luxury-car-brand-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>The messenger is the message</title>
		<link>http://nation-branding.info/2011/06/25/the-messenger-is-the-message/</link>
		<comments>http://nation-branding.info/2011/06/25/the-messenger-is-the-message/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 22:14:42 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3429</guid>
		<description><![CDATA[There&#8217;s a famous adage by Marshall McLuhan most of you will know &#8211; &#8216;The medium is the message&#8217;, which means that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Today I&#8217;m going to coin another one &#8211; &#8216;The messenger [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/06/25/the-messenger-is-the-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National flags &#8211; the real country logos</title>
		<link>http://nation-branding.info/2011/05/11/national-flags-real-country-logos/</link>
		<comments>http://nation-branding.info/2011/05/11/national-flags-real-country-logos/#comments</comments>
		<pubDate>Wed, 11 May 2011 21:26:01 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[estonia]]></category>
		<category><![CDATA[flags]]></category>
		<category><![CDATA[germany]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[southern sudan]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[Switzerland]]></category>

		<guid isPermaLink="false">http://www.nation-branding.info/?p=1477</guid>
		<description><![CDATA[Forget about fancy country logos. Flags are the real logo of a country. They mark everything from that country, they evoke ideas, they enshrine feelings and thoughts &#8211; love and hatred, envy and pride. No country logo attains that. The country flag is the quintessential form of nation brand identity.  It takes everything about a [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/05/11/national-flags-real-country-logos/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Top Gear &#8211; Mexico episode highlights power of nation brands</title>
		<link>http://nation-branding.info/2011/02/09/topgear-mexico-nation-brand/</link>
		<comments>http://nation-branding.info/2011/02/09/topgear-mexico-nation-brand/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 21:22:17 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[mexico]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[stereotypes]]></category>
		<category><![CDATA[top gear]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3092</guid>
		<description><![CDATA[The recent episode about BBC&#8217;s motor show Top Gear&#8217;s remarks on Mexico, Mexicans and Mexican products highlights the sometimes under-valued power of nation brands. The episode vividly showed to what extent countries are haunted by stereotypes and cliches, and how commercial brands and products are many times judged by their country of origin rather than [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/02/09/topgear-mexico-nation-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bric brands not taking full advantage of country of origin</title>
		<link>http://nation-branding.info/2011/01/26/bric-brands-country-of-origin/</link>
		<comments>http://nation-branding.info/2011/01/26/bric-brands-country-of-origin/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 21:02:01 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[brazil]]></category>
		<category><![CDATA[bric]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[emerging]]></category>
		<category><![CDATA[india]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[national brands]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=3003</guid>
		<description><![CDATA[We&#8217;ve seen before that there exists an intimate relationship between national brands and nation brands. By this effect, national attributes are permeated to national brands, and corporate values are permeated to a country&#8217;s brand. Because there is a logic between coming from an advanced country and being an advanced company and consequently delivering advanced products [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/01/26/bric-brands-country-of-origin/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is Tyler Brûlé a new nation branding evangelist?</title>
		<link>http://nation-branding.info/2011/01/12/tyler-brule-nation-branding-evangelist/</link>
		<comments>http://nation-branding.info/2011/01/12/tyler-brule-nation-branding-evangelist/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 22:32:29 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[financial times]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[monocle]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[soft power]]></category>
		<category><![CDATA[south korea]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[tyler brûlé]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=2932</guid>
		<description><![CDATA[The flamboyantly punctuated Tyler Brûlé, the known global style guru and editor in chief of Monocle magazine, has in recent weeks shown strong interest in nation branding and country brands. In &#8216;Fast Lane&#8217;, his weekly column at the Financial Post, the chieftain of &#8220;the Lufthansa audience&#8221;, as he calls Monocle&#8217;s reader base, has touched the [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2011/01/12/tyler-brule-nation-branding-evangelist/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Naming a nation: Southern Sudan</title>
		<link>http://nation-branding.info/2010/12/29/naming-a-nation-southern-sudan/</link>
		<comments>http://nation-branding.info/2010/12/29/naming-a-nation-southern-sudan/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 22:03:18 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[count]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[country naming]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[nation naming]]></category>
		<category><![CDATA[southern sudan]]></category>
		<category><![CDATA[sudan]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=2964</guid>
		<description><![CDATA[Country naming is as old as countries. Historically most countries have &#8216;accidentally&#8217; obtained their name from the peoples or tribes living on them, from empires and kings ruling over them, from physical and geographical features found on them, or from a specific word in the indigenous language of the country&#8217;s natives. However, it hasn&#8217;t been [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2010/12/29/naming-a-nation-southern-sudan/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Finland&#8217;s nation branding strategy sets a mission for all Finns</title>
		<link>http://nation-branding.info/2010/12/01/finland-nation-branding-strategy-sets-a-mission-for-all-finns/</link>
		<comments>http://nation-branding.info/2010/12/01/finland-nation-branding-strategy-sets-a-mission-for-all-finns/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 22:21:18 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[finland]]></category>
		<category><![CDATA[finnish]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[simon anholt]]></category>
		<category><![CDATA[suomi]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=2881</guid>
		<description><![CDATA[Last Saturday we reported on the release of the &#8216;Mission for Finland&#8217; nation branding report. This 365 pages document compiles two years of hard work (the Finnish country-branding delegation was created in September 2008) by a taskforce chaired by former Nokia CEO Jorma Ollila and appointed to draft a nation branding strategy for Finland. The [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2010/12/01/finland-nation-branding-strategy-sets-a-mission-for-all-finns/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>2010 Country Brand Index: Brand value goes North</title>
		<link>http://nation-branding.info/2010/11/24/2010-country-brand-index-brand-value-goes-north/</link>
		<comments>http://nation-branding.info/2010/11/24/2010-country-brand-index-brand-value-goes-north/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 21:45:32 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Articles & Features]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[country brand index]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[country brands]]></category>
		<category><![CDATA[denmark]]></category>
		<category><![CDATA[finland]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[greece]]></category>
		<category><![CDATA[iceland]]></category>
		<category><![CDATA[ireland]]></category>
		<category><![CDATA[italy]]></category>
		<category><![CDATA[nation branding]]></category>
		<category><![CDATA[nation brands]]></category>
		<category><![CDATA[norway]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[sweden]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=2845</guid>
		<description><![CDATA[A noteworthy trend can be seen by looking at the rankings in the 2010 Country Brand Index. In Europe, nation branding value is moving from South to North. Without a doubt, the countries winning more nation-brand value this year at the Country Brand Index were the Scandinavian ones. They all have improved their ranks in [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2010/11/24/2010-country-brand-index-brand-value-goes-north/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does your country need some nation branding?</title>
		<link>http://nation-branding.info/2010/07/31/does-your-country-need-nation-branding/</link>
		<comments>http://nation-branding.info/2010/07/31/does-your-country-need-nation-branding/#comments</comments>
		<pubDate>Sat, 31 Jul 2010 14:58:46 +0000</pubDate>
		<dc:creator>Andreas Markessinis</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[andreas markessinis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[country]]></category>
		<category><![CDATA[country branding]]></category>
		<category><![CDATA[nation branding]]></category>

		<guid isPermaLink="false">http://nation-branding.info/?p=2417</guid>
		<description><![CDATA[This week I wrote about 12 recipes for country branding &#8211; that is 12 ways to &#8216;brand&#8217; your country and take the appropriate measures to prompt your country&#8217;s image to move towards the desired direction. But, how do you know that your country needs some country branding? You aren&#8217;t sure about it? Maybe it&#8217;s hard [...]]]></description>
		<wfw:commentRss>http://nation-branding.info/2010/07/31/does-your-country-need-nation-branding/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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