Chile’s nation brand – mind the gap

Think about Chile and if you’re just like most people, you’ll think about a narrow strip of land in South America where there was the infamous Pinochet dictatorship and little else. Probably it’s a poor Latin American country with lots of barefoot indigenous children on the streets, like in Ecuador or Guatemala. The reality is…

Argentina chooses Bell Pottinger for PR nation branding

Argentina has handed Bell Pottinger‘s international PR division a brief to raise its profile in Europe and the US as a business and tourism hub. The brief is thought to be worth close to seven figures. Bell Pottinger Sans Frontieres will manage a nation branding campaign to boost the impact of government tourism and exp­ort…