Branding Bangladesh

Bangladeshis have a persistent grievance that Bangladesh is not justly portrayed in international forums. It has become commonplace for the country to be associated with natural calamities, wavering political situation, corruption and other negative attributes. In most cases, propaganda is…

Bangladesh launches tourism nation brand

Bangladesh’s interim government launched its tourism brand name “Rupomoy Bangladesh” (Beautiful Bangladesh) in a bid to attract tourists from home and abroad. Chief adviser Fakhruddin Ahmed inaugurated the country’s branding logo – a rising sun over blue sea – and…