Tim Hill, Worldwide Development Director at Brand Union has written a good piece on rebranding in the airline and travel industry. Air travel still remains one of the most exciting, awe inspiring and fascinating modes of transport for human beings. But the role of the airline is far greater than being a ‘mode of transport’, simply…
Branding specialists like to refer to ‘brand touchpoints’ as the instances when consumers interact with a brand. It might be a technical support service, a website, a shop or an employee. When we speak of nation brands, what can be “nation brand touchpoints”? Here’s a list that may come in handy: Airline companies Exported goods People…
