As we reported last Wednesday, a Branding Bulgaria conference was held in Sofia on March 1. The day before, Simon Anholt, one of the participants at the conference, had given a half-day Masterclass to a number of government ministers and business leaders. After his participation in the conference, Mr. Anholt was interviewed by several Bulgarian…
Bulgaria is one of those countries that emerged to the world after the fall of the Iron Curtain, but that hasn’t made itself an identifiable image yet. The country is now thinking about what’s Bulgaria image now, how it has changed since 1989 and how the country can prompt it to go to the desired…
We’ve featured Bulgaria’s efforts to re-brand itself in the past, as when Bulgaria looked for its nation brand symbols back in 2008. Now, a nation-branding conference is to be held in Sofia, Bulgaria, next Tuesday March 1st. The event will circulate around issues such as Bulgaria’s image, how it can be improved, what role is…
The English-written Bulgarian monthly magazine Vagabond has a very interesting article on how Bulgaria, inmersed in an identity crisis, is trying to find the iconic images that the country will use to promote itself, especially when it comes to tourism. Noteworthy, the Bulgarian citizens have been given the chance to vote which symbols they believe…
A presentation on Bulgaria’s branding, done by Knight International, has been uploaded to the Bulgarian Tourism Board’s website. It’s short and straight, but interesting nonetheless and can be downloaded here.
