Simon Anholt on Brand Bulgaria

As we reported last Wednesday, a Branding Bulgaria conference was held in Sofia on March 1. The day before, Simon Anholt, one of the participants at the conference, had given a half-day Masterclass to a number of government ministers and…

Brand Bulgaria conference held

Bulgaria is one of those countries that emerged to the world after the fall of the Iron Curtain, but that hasn’t made itself an identifiable image yet. The country is now thinking about what’s Bulgaria image now, how it has…

Branding Bulgaria conference

We’ve featured Bulgaria’s efforts to re-brand itself in the past, as when Bulgaria looked for its nation brand symbols back in 2008. Now, a nation-branding conference is to be held in Sofia, Bulgaria, next Tuesday March 1st. The event will…