What’s in a nation brand?

Countries like Canada and New Zealand would benefit from a global branding strategy, writes Daryl Copeland. Yesterday evening I was in Gore, a smallish town of about 10,000 way down near the bottom of the South Island of New Zealand….

Brand Canada and Nicolas Papadopoulos

In a very interesting feature at the The Ottawa Citizen, Andrew Potter interviewed Nicolas Papadopoulos, the reknown country branding scholar from the Canadian School of Business Carleton’s Sprott. At Nation-Branding.info we may appear slow by making reference to an interview…

Branding Canada necessary, says expert

Most international shoppers draw a blank when asked to name products, companies or brands they associate with Canada — the result of years of branding neglect by Canadian business and government, a leading marketing scholar says. Nicolas Papadopoulos, a marketing…