Chile’s nation brand – mind the gap

Think about Chile and if you’re just like most people, you’ll think about a narrow strip of land in South America where there was the infamous Pinochet dictatorship and little else. Probably it’s a poor Latin American country with lots of barefoot indigenous children on the streets, like in Ecuador or Guatemala. The reality is…

Anholt’s keynote on Chile’s nation branding

If you follow Nation-Branding.info, you will know that Chile is developing its own nation branding project with the help of Simon Anholt, the reknown nation branding consultant. In a  keynote he did last month within Chile’s nation branding project, Anholt delivered the following speech – an illuminating and impressive speech worth reading that somehow summarizes…

Chile initiates nation branding project

With the assistance of Simon Anholt, Chile has initiated its own nation branding project, an endeavour aimed to improve Chile’s image and reputation abroad. As Nation-Branding.info reported in July, Prime Minister Bachelet and nation branding expert Simon Anholt attended a seminar on nation branding in Santiago Chile. On September, Anholt met with representatives of the…

Nation Branding seminar in Chile

On July 4th, nation branding experts from around the world participated in the international seminar Construction and Projection of Nation Branding: a Case Study Comparison. The seminar was held in Santiago (Chile) and opened by the President of the Republic of Chile, Michelle Bachelet. Attendees included representatives from institutions promoting nation brands and tourism in…