Chile initiates nation branding project

With the assistance of Simon Anholt, Chile has initiated its own nation branding project, an endeavour aimed to improve Chile’s image and reputation abroad. As Nation-Branding.info reported in July, Prime Minister Bachelet and nation branding expert Simon Anholt attended a…

Nation Branding seminar in Chile

On July 4th, nation branding experts from around the world participated in the international seminar Construction and Projection of Nation Branding: a Case Study Comparison. The seminar was held in Santiago (Chile) and opened by the President of the Republic…