5 ways to measure nation branding

As the theory and practice of nation branding revolves on intangibles (perception, reputation, image), sometimes it appears very hard to measure a nation brand or a nation branding effort. True, it ain’t easy and you can’t pretend to have perfect…

Country Brand Index 2009 interview

A few days ago, the Chinatravelbranding blog interviewed Tim Riches, CEO Singapore, Growth Officer Asia Pacific at FutureBrand Australia. As all of you know, FutureBrand is the branding firm behind the highly popular Country Brand Index 2009, which was released…

Country Brand Index 2009 released!

Branding agency FutureBrand, together with PR agency Weber Shandwick, released this week the new edition of their long-awaited Country Brand Index. We covered the launch of this popular report on our last blog post, Country Brand Index 2009 released, but now…

Country Brand Index 2009 released

FutureBrand and Weber Shandwick yesterday released the new edition of the well-known Country Brand Index, undisputedly the most respected country brands index together with the Nation Brands Index. This year’s report has been pretty special for me as I (Nation-Branding.info editor Andreas…

Poland at the Country Brand Index

Two short articles have appeared making reference to Poland’s progression at the 2008 edition of the Country Brand Index. The first article says the following: Poland moved up the list in this year’s edition of the Country Brand Index (CBI)…