Interview with a Country Brand Index representative

Last week we reported about BrandingKorea publishing an interesting interview with Xiaoyan Zhao, a representative of the Nation Brands Index. Now it’s turn for Victoria Berry, a representative from FutureBrand’s Country Brand Index, to be interview by Clement Brossard and David Robert. Here are some of the interview’s highlights: About the Country Brand Index’s nature:…

2010 Country Brand Index: Brand value goes North

A noteworthy trend can be seen by looking at the rankings in the 2010 Country Brand Index. In Europe, nation branding value is moving from South to North. Without a doubt, the countries winning more nation-brand value this year at the Country Brand Index were the Scandinavian ones. They all have improved their ranks in…

2010 Country Brand Index released

It’s November and it’s time for the annual Country Brand Index to be released, as we announced on our Early Results from the 2010 Country Brand Index post. This index is a yearly study made by FutureBrand, a global brand consulting firm, and is based upon a global quantitative research study with 3,400 international business…

2010 Country Brand Index’s early results

Early results from the 2010 edition of the Country Brand Index have been announced today by FutureBrand, the authoring company behind the Country Brand Index. The brand rankings (produced in partnership with BBC World News this year) cover 102 countries and aim at measuring the “intangible asset” of how the country is perceived amongst international…

What does having a good nation brand really mean

What does having a strong nation brand really mean in practical terms? Many things of course, but generally speaking countries enjoying a good (and strong) nation brand typically enjoy at least these 10 benefits: They are better at attracting talent – people like scientists, researchers, students or entrepeneurs are better disposed to move there than…

Country Brand Index 2009 interview

A few days ago, the Chinatravelbranding blog interviewed Tim Riches, CEO Singapore, Growth Officer Asia Pacific at FutureBrand Australia. As all of you know, FutureBrand is the branding firm behind the highly popular Country Brand Index 2009, which was released earlier this month. In the interview, Riches discussed about the Country Brand Index’s background and methodology,…

Country Brand Index 2009 released!

Branding agency FutureBrand, together with PR agency Weber Shandwick, released this week the new edition of their long-awaited Country Brand Index. We covered the launch of this popular report on our last blog post, Country Brand Index 2009 released, but now it’s time to have a closer look at the results. Here are the results for…

Country Brand Index 2009 released

FutureBrand and Weber Shandwick yesterday released the new edition of the well-known Country Brand Index, undisputedly the most respected country brands index together with the Nation Brands Index. This year’s report has been pretty special for me as I (Nation-Branding.info editor Andreas Markessinis) had the honour to be elected as one of the world’s 40 country branding…

Poland at the Country Brand Index

Two short articles have appeared making reference to Poland’s progression at the 2008 edition of the Country Brand Index. The first article says the following: Poland moved up the list in this year’s edition of the Country Brand Index (CBI) covering best value tourist destinations. It ranks fifth in the world in the Best Country…

Country Brands Index 2008

Today, the Country Brands Index 2008 was revealed, four days before the official announcement, as was reported by Nation Branding on this post (The Country Brands index 2008, next week). This edition of the Country Brands Index, which is the fourth of the series, is a comprehensive study of approximately 2,700 international business and leisure…