The Country Brand Index 2008, tailored by FutureBrand, will be unveiled next week at the World Travel Market fair. For those interested in attending, the unveiling will be on November 12 at 11.00 h at South Gallery Room 9. According to the WTM’s website, the speakers will be: Erin Burden, Vice President of Travel &…
There are a handful of good nation branding indexes including the Nation Branding Perception Index, the Reputation Institute Soft Power Survey, the Nation Image Index, BrandFinance’s Global Nation Brands league and the always attractive Monocle’s Soft Power Survey, but two indexes usually steal the show: the Nation Brands Index (NBI) and the Country Brand Index (CBI). It’s easy to confuse them since…
