Nation Brands Index 2010 released

A new edition of the popular Nation Brands Index has just been released today. According to the Nation Brands Index 2010’s earliest known details, the United States continues to have the world’s most valuable country brand, a place it obtained…

Branding Slovenia

Slovenia has an identity crisis. People confound it with Slovakia. The names of the two countries, and even their flags are virtually interchangeable. Their languages are also both Slavic and so similar that both nationalities call their language with the…

Welcome to Costazzurra!

As we mentioned in our last post, the new issue of the Monocle magazine is devoted to nation branding. One of the main stories in this issue is about Costazzurra (or Costazzurria) , an imagined country born after a succession…