Naming a nation: Southern Sudan

Country naming is as old as countries. Historically most countries have ‘accidentally’ obtained their name from the peoples or tribes living on them, from empires and kings ruling over them, from physical and geographical features found on them, or from…

Re-naming the UK

One of the tenets of a powerful brand is to have an inequivocal name. The same rule applies to nation branding. Quite recently, Paula Scher addressed this issue, among others, in her essay about America’s identity (and awkward name). But the United…