A noteworthy trend can be seen by looking at the rankings in the 2010 Country Brand Index. In Europe, nation branding value is moving from South to North. Without a doubt, the countries winning more nation-brand value this year at the Country Brand Index were the Scandinavian ones. They all have improved their ranks in…
Probably you’ve seen this woman at least once. It’s been on Youtube’s homepage for weeks now, and it has emerged as one of the most innovative tourist campaigns ever. Low-budgeted, the impact of the video, which was aimed to be viral since the beginning, has been tremendous. The VisitDenmark organization wanted to tell a sweet…
There are 99 ways to skin a cat, and some more to brand a nation. Sports is just another one and this article brings an example. A specific country, in this case, Denmark, is including sports and sports events within its nation branding agenda. “Sports events today are much more than a sports competition. They…
